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Personalization: Why It Works

Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations to postcards in the mailbox, companies are personalizing their communications to address who their customers are and what their customers need. Are you capitalizing on…

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Customer Retention

As a marketer, you understand the importance of customer retention. However, continually coming up with new ways to use print, email, and other channels to keep your customers engaged can often seem like a full-time job. Here are five suggestions…

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Want More Holiday Sales?

Want More Holiday Sales? Start Earlier Ever wondered why that beautifully printed holiday direct mailer or creatively designed email blast didn't work as well as you'd hoped? Was it the messaging? The list? The headline or subject line? Maybe it…

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