To determine if your advertising is profitable, you need to look at it as a long-term investment. Your advertising can be in the form of direct mail advertising or integrated online marketing for example. You need to take into consideration repeat sales from each new customer your advertising produces. Most all businesses earn the majority of their sales and profits on repeat sales, NOT first time sales. Ask each new customer the question, “How did you hear about us?” By tracking the source of that customer and tracking the sales that customer makes over time is the only way you can truly determine if an advertising strategy is working. MultiGraphic Marketing is the creative services agency you need to help make sure you get the most ROI for your next business marketing campaign. Email us at firstname.lastname@example.org to set up your free consultation.