Promotional towels come is all sizes and a variety of colors with a large imprint area. When you combine unique art with your logo the towel becomes a keepsake that the end user will hold on to. Towels have great staying power…
Author: Ellen Dohm Part 3 of 3 Once you’ve defined your brand, how do you get the word out? Here are a few simple tips: Develop a great logo – use it everywhere Write down your brand messaging – every employee should…
Author: Ellen Dohm Part 2 of a 3 part series Defining your brand – this can be difficult and time-consuming. Answering the following questions will help you begin the process. What is your company’s mission? What are benefits and features…
Author: Ellen Dohm Without branding a typical mother/son conversation may sound something like this… Oh, littleJohnny here’s a facial tissue to wipe those tears away. Let Mommy put an adhesive bandage on your cut and since you’ve been such a…
1. First Define Your Customer and Then Define Your Brochure Finding out who your customers are will define your brochure. If you think your answer is “everyone”, you are likely to be mistaken. In the world of business, everyone needs…
Author: Meagan Hollman 1) Advertising about the company instead of to the target audience This is a huge mistake a lot of companies in Lancaster PA make. They tout how great the company is, what the specs of the company…
Did you that every time that every time you drop off a business card, give a promotional pen to a prospective customer, or attend a trade show, you are marketing your business? Yes, it’s best to develop a strategy —…