Monthly Archives: January 2018

Study Shows Which Channels Consumers Trust Most When consumers are asked about the marketing channels, they trust most when making a purchase decision, which ones come out on top? MarketingSherpa decided to find out. It asked consumers to sort the…

10 Essentials of Direct Marketing Sometimes, in a rush to take advantage of the next significant marketing trend, we forget to value the tried and true. Here are ten essentials of direct response marketing from Dan S. Kennedy, a well-known…