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5 Tips for Logo Redesign

5 Tips for Logo Redesign Did you notice when Dunkin' Donuts unveiled its new logo? Instead of the iconic "Dunkin' Donuts," with "America Runs on Dunkin" below, it has gone simple: Dunkin'. Why? With competitors like Starbucks seeing lines all…

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How to Audience Profile

Getting to Know You Print and digital personalization start with data. Whether you are using direct mail, email, or mobile, your customers want your marketing communications to be tailored to their interests and needs. Research from the Direct Marketing Association…

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