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Author: Ellen Dohm

Part 2 of a 3 part series

Defining your brand – this can be difficult and time-consuming.  Answering the following questions will help you begin the process.

  • What is your company’s mission?brand
  • What are benefits and features of your products and services?
  • What do your customers and prospects think of your company now?
  • What qualities do you want them to associate with your company?

Do your research, learn the needs and desires of your current and prospective customers.  Don’t rely on what you think they think.  Know what they think.

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