Nurtured Prospects Are Higher-Value Prospects Lead nurturing is the process of drawing prospects into the…
Email marketing is a great way to keep your customers in the loop and make them exclusive offers. To grow your business online you need to have a list of leads who have agreed to receive emails from you. However getting them to agree is not as easy as you think but here are four proven tips experts in this field highly recommend.
1. Give potential leads a reason to join. Offer them an incentive to join and make sure they receive that incentive in a timely fashion not something you have to wait months to receive.
2. Make it easy to join. Keep the sign up process quick and easy. Only ask for potential subscribers name and email address. No one wants to spend a lot of time filling out a lengthy questionnaire.
3. Use a pop-up. There are mixed opinions about whether a pop-up subscription form should be used or not. The fact is that even though it is slightly obtrusive, it is effective as well. Mostly, people find pop-ups irritating when they cannot find how to close them. As long as you make the closing option visible, this method may work out for you and help you get more signups. However, you should remember to add certain things to your pop-up instead of simply putting forward a signup form. The visitors need to know why they should sign up, so make a bullet list of three or four benefits that they can get from signing up and include it on the pop-up as well. On the other hand, if you are offering an incentive, this is the best way to offer it.
4. Choose your wording carefully. The word “subscribe” itself can put off your customers from signing up since they take it as an intrusive measure in most cases. A little tweak in wordings can make your offer much more effective. For instance, if you are offering them free content as incentive, you can ask them to subscribe while actually phrasing it as “Download Now”. The key is to make the experience more personalized for your visitors while making them feel as if they will be getting something out of signing up for your email list. You can try and experiment with different words and see which one works best for your visitors.
By following these extremely simple tips, you can definitely make a noticeable improvement in the number of people who sign up for your email list. Once you have these people on your list, you can get to know them better and ask for more information by offering them attractive deals and offers.