Lessons from the Super Bowl
Super Bowl 2014 set a record for the most-watched television event in US history- 111.5 million people tuned in but many of those viewers watched it for the advertising. I know I did!
- Pitch your product – a no-brainer but many of the million-dollar advertisers fail to do just that- great idea, flashy and everyone loves it but in the end if we forget what the ad was for that won’t help boost sales.
- Don’t just go for the quick hit – build up to it by using little teasers- create a short video, post on your social media site and drive prospects to your website.
- Generate emotion – for your content- driven campaign to work; they must be interesting enough to share. Emotional options- you can scare somebody, tug at their heartstrings or tickle their funny bone. But keep it simple, and be interesting with one elegant headline, one beautiful visual or well-done humor.
- Tell a Story – take people on an emotional journey and show how the product benefits as well integrating the brand into the story.
- Show empathy – show your customers you care about them and what’s going on around them.
Here are the 5 top Super Bowl 2014 Ads:
Wonderful Pistachios – Stephen Colbert chats about how great the nuts are with the help of an eagle.
Tactic: Tickle their funny bones
Cheerios: In its “Gracie” ad, a cute girl makes viewers smile when she negotiates for a puppy.
Tactic: tug at their heartstrings
Volkswagen – the ad shows the auto engineers earning their wings as the cars hit 100,00 miles.
Tactic: play on the nostalgia of It’s a Wonderful Life
Toyota – The Muppets take the new Highlander on a wacky joyride
Tactic: Employ humor and co-advertising for both Toyota and the Muppets Most Wanted movie.
Hyundai – A father helps his son, a new driver; avoid accidents in this ad called Dad’s Sixth Sense.
Tactic: Play on emotions and parent/child bonds
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