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Lessons from the Super Bowl

Super Bowl 2014 set a record for the most-watched television event in US history- 111.5 million people tuned in but many of those viewers watched it for the advertising. I know I did!

  1. Pitch your product – a no-brainer but many of the million-dollar advertisers fail to do just that- great idea, flashy and everyone loves it but in the end if we forget what the ad was for that won’t help boost sales.
  2. Don’t just go for the quick hit – build up to it by using little teasers- create a short video, post on your social media site and drive prospects to your website.
  3. Generate emotion – for your content- driven campaign to work; they must be interesting enough to share. Emotional options- you can scare somebody, tug at their heartstrings or tickle their funny bone. But keep it simple, and be interesting with one elegant headline, one beautiful visual or well-done humor.
  4. Tell a Story – take people on an emotional journey and show how the product benefits as well integrating the brand into the story.
  5. Show empathy – show your customers you care about them and what’s going on around them.

Here are the 5 top Super Bowl 2014 Ads:

Wonderful Pistachios – Stephen Colbert chats about how great the nuts are with the help of an eagle.
Tactic: Tickle their funny bones

Cheerios: In its “Gracie” ad, a cute girl makes viewers smile when she negotiates for a puppy.
Tactic: tug at their heartstrings

Volkswagen – the ad shows the auto engineers earning their wings as the cars hit 100,00 miles.
Tactic: play on the nostalgia of It’s a Wonderful Life

Toyota – The Muppets take the new Highlander on a wacky joyride
Tactic: Employ humor and co-advertising for both Toyota and the Muppets Most Wanted movie.

Hyundai – A father helps his son, a new driver; avoid accidents in this ad called Dad’s Sixth Sense.
Tactic: Play on emotions and parent/child bonds

Give our team a call to get started on your next great marketing campaign and let us help you make it memorable!

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