Emails are another form of integrated marketing communication and if your email does not contain enough information about your company you may be missing out. The economy is struggling and sales may be down, make sure you use every opportunity to promote your company even on emails! Do you ever get an email that doesn’t have the recipient’s company name and logo, address, website and phone numbers on it? It’s very frustrating to have to look up that information somewhere else. Does your email signature line have all your pertinent information? If not you could be missing out on your next big sale. Make sure you give them the info they need to respond/or contact you with one click. A simple way to continue to promote your brand and get that next big sale!
