Author: Ellen Dohm
Part 3 of 3
Once you’ve defined your brand, how do you get the word out? Here are a few simple tips:
- Develop a great logo – use it everywhere
- Write down your brand messaging – every employee should be aware of your brand attributes
- Integrate your brand – branding extends to every aspect of your business, how you answer the phones, what you wear on sales calls, your email signature, etc.
- Develop a tagline
- Create brand standards for your marketing materials – consistency is the key here
- Be true to your brand – customers won’t return to you, or refer you if you don’t deliver on your brand promise
- Be consistent – the most important tip of all