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Nurtured Prospects Are Higher-Value Prospects Lead nurturing is the process of drawing prospects into the sales funnel, then "dripping" relevant information to them via print, email, or other channels to keep them moving through the funnel until they make a…

Donations Need a Boost? Try These 3 Things Looking to increase the engagement of your donors or raise a little extra money? Enhance your efforts by tapping into people’s hearts. Whether you are mailing postcards or blasting an email, here…

5 Tips for Logo Redesign Did you notice when Dunkin' Donuts unveiled its new logo? Instead of the iconic "Dunkin' Donuts," with "America Runs on Dunkin" below, it has gone simple: Dunkin'. Why? With competitors like Starbucks seeing lines all…

Where to Spot Color Trends Color is critical in marketing. It’s not just about making your products look great. Color helps to tell your story, too. It stirs your customers’ emotions. It reflects your brand. Just like fashion, however, trends…

Getting to Know You Print and digital personalization start with data. Whether you are using direct mail, email, or mobile, your customers want your marketing communications to be tailored to their interests and needs. Research from the Direct Marketing Association…

Want Me to Buy? Just Ask! Want more people to respond to your direct marketing offers? Sometimes the answer is so obvious that marketers overlook it. Tell your audience what you want them to do, then ask them to do…

Your Customer: “Pay Attention to Me!” Congratulations! You landed a new customer—and they love you. As long as you continue to provide good products, reasonable prices, and great customer service, they’ll stay loyal as long as you don’t mess things…

Want better marketing results?Think about your marketing channels as members of a sports team. Individually, whether direct mail, digital, or wide-format, each channel may pack a powerful punch, yet none of them is at its most effective when working alone.…

Everywhere you look, marketing content is personalized. From grocery store receipts to your Amazon recommendations to postcards in the mailbox, companies are personalizing their communications to address who their customers are and what their customers need. Are you capitalizing on…

As a marketer, you understand the importance of customer retention. However, continually coming up with new ways to use print, email, and other channels to keep your customers engaged can often seem like a full-time job. Here are five suggestions…