Did you know that by adding a promotional product to the media mix it helped increase the interest in the print ad in all cases? The use of a promotional product as the advertising medium alone achieved maximum impact, up to 69% increasing brand interest and 84% in creating a good impression of the brand.
Promotional products have a positive impact on your brand image-it helps give the recipients of your promotional products a more positive opinion of your business through:
- Increase in positive overall image
- More positive perception of your business
- Higher likelihood of recommending your business
- Higher likelihood of patronizing your business
Since promotional products can be used alone or integrated with other media, there are virtually limitless ways to use them. The most popular programs are business gifts, employee relations, orientation programs, corporate communications and at tradeshows to generate booth traffic.
They’re also effective for dealer/distribution programs such as co-op programs, company stores, generating new customers or new accounts, nonprofit fundraising, public awareness campaigns and for promotion of brand awareness and brand loyalty. Other uses include employee incentive programs, new product or service introduction and marketing research for survey and focus group participants. So as you can see promotional products can go a long way to get your message across. Call us today for new fun ideas to promote your brand message!