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Author: Bob Byers, Woodstar Productions

Why is online video vital to your corporate marketing strategy?

Nelson claims that 64% of marketers expect video to dominate their strategies.  According to Cisco, by 2017, video will account for 69% of all consumer internet traffic.

As recently as a few years ago, only a small percentage of businesses had video on their websites and even fewer had multiple videos.  This is rapidly changing.  Today’s technology has made the creation and delivery of video easier, allowing more companies to create compelling content at lower cost with higher ROI.

Three important reasons you need a strong internet video presence.

1.  Video adds a personal touch for relating to new and existing customers. You cannot recreate that connection any other way except being there in person.

2.  SEO or Search Engine Optimization. YouTube receives more than one billion visitors every month. It is the most popular video hosting service and considered the number 2 search engine in the world behind Google.

3.  If you do not do it, your competitors will.

An easy to recognize example of changing technology trends is landline phone service industry.  As of 2013, the percentage of households with one wireless phone and no landline service is 45.4% according to CDC/NCHS.  Soon DVD’s and CD’s will go the way of VHS tapes, and be replaced by streaming services like YouTube, iTunes, and Netflix.

Businesses understand the value of video and the importance it should play in their marketing program and growth of their business, however, why are they hesitating? There are a number of short answers; businesses think it is too expensive, they do not want to be on camera, and or they don’t have the time. I have been in the video production business for over 20 years. The beginning of this year was my first time on camera promoting my company. Was it hard to do initially, yes. Was the second time a lot easier, yes. My next blog with be a video blog.

In an age of information overload, it is vital for small businesses to offer content that is easy to digest or consumers will simply move on.  if a picture paints 1,000 words, the a one minute video is worth 1.8 million, say Forrester’s researchers.

I would like to leave you with a success story. A small business named First Guitar decided to produce 3 simple videos and put them up on their website on August 31, 2013. This virtually unknown company has had over 25,396 video views. Traffic to their website has now reached over 17,000 per month. The small company that was ready to quit before posting their videos now has 10 people working for them and their sales have gone up 400%. Simply put, potential clients did not really understand what they do. Their video’s told their story.

Our goal is to help you develop a well-planned video marketing strategy. Email us to get started:

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